Become a subject matter expert and an authority on content in your space. This is the best way to market your business. If you are in the business of seeds of rare carnivore plants, then be the absolute expert in the space. If you are not an expert, get experts to contribute to your site.
Find other business that would be willing to promote your business.
If you are selling menstrual cups, you may probably tie up with gynecologists and clinics. Find avenues for promotion, there are many. All you need to do is ask.
Events as a marketing tool is often under rated. These can work wonders if the founder can get his/her point across very well. The more number of relevant events you are a part of, the better opportunities you will get.
Relentlessly focus on your customer experience
Whether you are in to a product or a service, your customer needs to feel extremely good about your brand. These will be your most vocal supporters and can help scale your brand faster than you.
There are at least a dozen platforms that write on new businesses. So if you a great story to tell, you should already be broadcasting it. Sometimes, you are just one story away from a big break!