Good Leaders Make Mistakes Too

importance of design thinking in business

But what sets them apart from the rest is their ability to learn from them and correct them

A journalist in an interview once wrote about me, “Ameera Shah doesn’t know what she wants, but knows what she doesn’t want.” There is more truth in this than the writer may have realised. And the only way you get to that stage, whether in your personal or professional life, is to learn from the mistakes. Here are some of mine and the lessons I learnt from them.

1. Confidence

For an entrepreneur, confidence is the key, a number one on the priority list. Not spending enough time building your confidence will hinder you from looking at things in a positive way. If you’re not happy with what you’re doing and how you feel about it, you’ll never take any risks.

At one point, I would just keep my head down and work. Today, I’m confident enough to take the compliments that come my way and feel good about them. The best way to gain confidence is to confront the insecurities and work on them.

2. Living with a problem too long

This is the worst thing an entrepreneur can do; for their business as well as them self. When a problem presents itself, no matter how uncomfortable it is to deal with it, it is crucial you address it as soon as possible. The longer you choose to ignore it, the longer it’ll take to achieve your goal. It will most likely hinder your day-to-day process too and affect your emotional environment.

3. Not investing in the right team early-on

When you’re a start-up, there are too many things happening at the same time. You’re growing at such a fast pace, you go from day to day, barely surviving. There is no time to step back and review the needs of your business; what kind of team do you need and what is right environment to attract that team. Hiring people to manage the today and yesterday isn’t enough. It’s better to plan ahead and hire the talent you know you’ll need in the next week weeks or months.

4. Doing things in a necessary order

To build a business, technical infrastructure is as crucial as a brick-and-mortar structure. As your business continues to grow, you need to integrate and unify all back-end process and bring them up to date. An important lesson to keep in mind is that all phases of growth should come in the correct order. Without this, you will grow in scale but will lack smooth and efficient functioning.

5. Building density

Expanding your business on a country wide or global scale may seem like a tempting choice, but you have to make sure you build density, capture a market, establish a reputation and then spread out. It’s easier to get lost in the crowd if you don’t establish a way to improve brand recognition and recall.


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